The bag-in-box type of packaging is now a beneficial option for a variety of products, such as liquids and powders. These boxes are easy to handle, durable and have excellent storage capacity, making them a favourite with customers and companies alike. Sometimes, we may not pay enough attention to one important detail: the type of printing on these boxes, which contains details and brand information.
Different techniques for every occasion
Each printing technique has its own advantages and important points that help your bag-in-box packaging stand out in-store and clearly showcase your brand. Below, we look at four key techniques that are commonly chosen for printing on bag-in-box packaging.
Offset printing:
Offset printing is highly prized for bag-in-box packaging as it provides good quality and has flexible uses. It works by moving ink from a plate onto a rubber layer and then onto the packaging material. This printer produces very accurate colours, which is ideal for detailed designs or vivid markings. Offset printing can also work with a variety of materials, such as cardboard and flexible films, making it suitable for a wide range of bag-in-box packaging options.
Masterflex printing:
Masterflex printing is flexible and inexpensive, well suited for large projects. It uses plates that can be folded, so the ink goes directly onto the packaging materials to make many copies quickly. The ability to repeat the process quickly is good for making a lot of bag-in-box packaging. In addition, Masterflex printing facilitates changeovers, which helps to test new designs or features on each pack and improves customer recognition and interaction with the brand.
Flexography Printing:
Flexography, also known as flexographic printing, is widely used for packaging, such as bags in boxes. They put ink on the packaging material with curved plates that have high sides. Flexo has a fast makeready time, which is good for print jobs that are not too large or too small. It uses ink well and can work with different types of materials, such as bag-in-box packaging. Flexo technology has improved over time, allowing more colour options and also improving print quality. This helps to create attractive packaging that captures the attention of customers and makes the brand stand out better among other competitors.
Screen printing:
Screen printing, also called silkscreen printing, excels in creating vibrant and bold designs on the surface of box packaging. During this method, ink is pressed through a fine mesh to form sharp, vivid images on the substrate beneath. Screen printing is good when special inks are needed, such as metallic or glossy inks, and for printing on textured surfaces. It may not be the most effective for large quantities of prints, as there are faster methods, but screen printing creates long-lasting and visually stunning results. That’s why brands that want something very special often opt for it.
Personalised advice
In short, when deciding on a printing method for bag-in-box packaging, there are different aspects to consider, such as the amount of print required, the complexity of the design, whether it fits with the material used and the cost limits. Fortunately, Cartobol has many printing options, such as offset litho, masterflex technology, flexo and screen printing, which can meet the different requirements of your company. Whether you need good graphics, productive manufacturing or unique finishes, Cartobol has the skills and technology to enhance your bag-in-box packaging and make your brand more noticeable in the marketplace.